AI that engages users, boosts revenue, and keeps you in control

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In the race to capitalize on the promise of AI, publishers face a critical challenge: how to leverage AI's potential while maintaining control of your valuable content and audience relationships.

Firsthand's Brand Agent platform gives publishers a competitive edge, transforming your content into dynamic revenue streams while delivering unprecedented audience insights. Unlock new revenue streams and deeper audience insights in a matter of weeks, without the need for AI resources or expertise.

How Publishers leverage Brand Agents

Content recirculation
Advertising innovation
Surface personalized content from across your portfolio, adapting recommendations in real-time to keep readers deeply engaged with your media
Offer advertisers a premium ad solution that delivers personalized brand experiences through AI, creating new high-value inventory for your sales teams
Subscription
Guide readers towards subscription conversion by proactively showcasing the value of your premium content at key decision moments
Commerce optimization
Transform product discovery and purchase journeys by contextually surfacing relevant sponsored products within your content experiences

The Firsthand Brand Agent advantage

Create new revenue streams
Transform traditional advertising with adaptive agents that create value for both readers and advertisers. Deliver highly targeted, contextually relevant experiences that drive higher engagement and revenue.
Better understand your audience
Move beyond pageviews and time-on-site to understand your readers' true interests and needs. Every interaction provides deep insights into audience segments, content preferences, and engagement drivers.
Control your AI future
Lakebed™, our AI-first data rights management system, ensures you maintain full control over your content, voice, and reader relationships.

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Experience the transformative power of AI-driven consumer engagement, firsthand.

Schedule a demo
Launch your first campaign in a matter of weeks - no AI expertise or resources required.