The Firsthand Brand Agent platform
Bringing AI-era data protection together with intelligent Brand Agents that attract, inspire, and engage consumers.
Our platform
Our AI-native solution helps marketers and publishers connect with consumers anywhere online, while keeping you in control of your brand's data and intellectual property.
Marketers and publishers use Firsthand's platform to create and deploy AI-powered Brand Agent campaigns that dynamically respond to consumers' real-time needs.
Through the power of AI, Brand Agents adapt to what consumers explicitly seek to understand, and do so using your brand’s unique knowledge.
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Lakebed™
Lakebed™ is Firsthand’s AI-era data and knowledge rights management solution that keeps you in full control of your content. It lets you define exactly how your knowledge is used, determining what Brand Agents can access and ensuring your information is only used as intended.
Brand agents
Think of Brand Agents as AI-powered mini-apps designed to seamlessly connect with consumers. They use your brand’s knowledge and marketing goals to deliver adaptive, real-time experiences that respect your content controls.
Key Features
A platform that keeps brands firmly in control
Powered by brand expertise
Brand Agents are built to use your company's approved Lakebed content, grounding campaigns in your unique knowledge and products.
Brand safety controls at every stage
Maintain full control of your Brand Agent campaign throughout its lifecycle, with tools to review, refine, and audit the output.
Operates wherever your customers are
Brand Agent campaigns can run directly on your site or be distributed across premium publisher partner sites.
Transform how your brand connects with consumers in the AI era
Launch your first campaign in a matter of weeks — no AI expertise or resources required.