Legal Notification
Legal Notification
Last updated: August 16, 2024
This Privacy Policy describes how Firsthand (“Firsthand” “we,”or “us”) collect, use, disclose and otherwise process information about you if you visit our website, https://www.firsthand.ai, or if we otherwise interact with you in a business or professional context, such as if you provide us your contact information at a conference.
Firsthand's primary business offering is an AI agent platform that brands and publishers can customize and control to drive firsthand connections with consumers. To the extent our AI agent platform involves processing of personal information, we handle this as a service provider (sometimes called a “processor”) on behalf of our clients. Personal Information processed in connection with our AI agent platform is therefore not subject to this Privacy Policy. You can learn more about our AI agent platform and the services we offer to publishers and brands on our website.
The information we collect depends on how you use our website and otherwise interact with us.
We collect information you provide directly to us. For example, we collect information directly from you if you complete the contact form on our website or connect with us via email, if you communicate with us via third-party platforms, or if you request customer support. The types of information that we collect directly from you include your name, work email address, job title, company name, postal address, phone number, and any other information you choose to provide.
We automatically collect certain information about your interactions with our website and marketing communications, including:
Device, Usage, and Activity Information: We collect information about how you access our website, including data about the device and network you use, such as your hardware model, operating system version, mobile network, IP address, unique device identifiers, and browser type. We also collect information about your activity on our website, such as access dates and times and browsing behavior (such as pages viewed and links clicked).
Information Collected by Cookies and Similar Tracking Technologies: We use tracking technologies, such as cookies and pixels, to collect information about your interactions with our website and our marketing communications. These technologies help us analyze use of and improve our website, including to see which areas and features of our website are popular and to count visits. For more information, see the Targeted Advertising and Analytics section below.
We obtain information from other sources. For example, we may collect business contact information, such as your name and job title, from publicly available sources.
We may derive information or draw inferences about you based on the information we collect. For example, when you visit our website, we may infer your approximate location based on your IP address.
We use the information we collect pursuant to this privacy policy to manage our business relationship with you. We also use the information we collect to:
● Provide, maintain, and improve our website;
● Personalize your experience with us;
● Send you technical notices, security alerts, support messages, and other transactional or relationship messages;
● Send you marketing communications such as newsletters, promotional materials, and other information that may interest you (see the Your Choices section below for information about how to opt out of these communications at any time);
● Monitor and analyze trends, usage, and activities in connection with our website and communications;
● Target advertisements to you on third-party platforms and websites (for more information see the Targeted Advertising and Analytics section below);
● Detect, investigate, respond to, prosecute, and help protect against security incidents and other malicious, deceptive, fraudulent, or illegal activity, and help protect the rights and property of Firsthand and others; and
● Comply with our legal and financial obligations.
We may engage others to provide analytics services, serve advertisements, and perform related services, such as advertising Firsthand to you on third-party sites and services. These entities may use cookies, web beacons, SDKs, device identifiers, and other technologies to collect information about your use of our website and third-party services, such as your IP address, web browser and mobile network information, pages viewed, time spent on pages, links clicked, and conversion information. This information is used to deliver advertising targeted to you and your interests on other companies’ sites or mobile apps, understand the effectiveness of this advertising, analyze and track data, determine the popularity of certain content, and better understand your activity.
You can usually adjust your browser settings to remove or reject browser cookies. You may also learn more about interest-based ads or opt out of having your web browsing information used for behavioral advertising purposes by companies that participate in the Digital Advertising Alliance by visiting www.aboutads.info/choices.
We disclose personal information collected pursuant to this Privacy Policy as described in the Targeted Advertising and Analytics section above and in the following scenarios:
● Vendors and Service Providers. We make personal information available to our vendors, service providers, contractors and consultants who perform services on our behalf, such as companies that assist us with analytics and email marketing.
● Law Enforcement Authorities and Individuals Involved in Legal Proceedings. We disclose personal information in response to a request for information if we believe that disclosure is in accordance with, or required by, any applicable law, regulation, or legal process, including lawful requests by public authorities to meet national security or law enforcement requirements.
● To Protect the Rights of Firsthand and Others. We disclose personal information if we believe that your actions are inconsistent with our user agreements or policies, if we believe that you have violated the law, or if we believe it is necessary to protect the rights, property, and safety of Firsthand or others.
● Professional Advisors. We disclose personal information to our legal, financial, insurance and other professional advisors where necessary to obtain advice or otherwise protect and manage our business interests.
● Corporate Transactions. We disclose personal information in connection with, or during negotiations of certain corporate transactions, including the merger, sale of company assets, financing, or acquisition of all or a portion of our business by another company.
● With Your Consent and at Your Direction. We make personal information available to third parties when we have your consent or you intentionally direct us to do so.
We also disclose aggregated or de-identified information that cannot reasonably be used to identify you. We will not attempt to re-identify such information, except as permitted by law.
We use cookies and similar tracking technologies on our website, as described above. You can usually adjust your browser settings to remove or reject browser cookies.
You may opt out of receiving promotional emails from Firsthand by following the instructions in those emails. If you opt out, we may still send you non-promotional emails, such as those about our ongoing business relations.
We may change this Privacy Policy from time to time. If we make changes, we will notify you by revising the date at the top of this policy. If we make material changes, we will provide you with additional notice (such as by sending you a notification). We encourage you to review this Privacy Policy regularly to stay informed about our information practices.
If you have any questions about this Privacy Policy, please contact us at by email at info@firsthand.ai or by filling out our contact form here.
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