Leadership
Team

Firsthand is founded and led by pioneers of digital advertising who built companies including DoubleClick, AppNexus, and FreeWheel — companies that supported an open internet.

Headshot of Jonathan Heller, CEO and co-founder of Firsthand
co-CEO, Founder,
& Chairman
Headshot of Michael Rubenstein, CEO and co-founder of Firsthand
co-CEO, Co-Founder,
& Board Director
Headshot of Wei Wei, CTO and co-founder of Firsthand
CTO, Co-Founder,
& Board Director
Headshot of Veronique Valcu, Head of Marketing of Firsthand
head of marketing
Head of Finance
Headshot of Sara Wallace, Founding Director of Product at Firsthand
founding director
of product

Help build the AI
agent platform that transforms
consumer engagement.

Work at Firsthand

Investors and advisors

Funded by AI luminaries and advised by leading technology entrepreneurs.

Investing in people using AI to shape the future of how we live, work, and play.

Founder & CEO, Scope3
Fmr. Founder & CEO, AppNexus
(acquired by AT&T)

CEO of 1stDibs.com
Former CEO of DoubleClick
(acquired by Google)

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Your AI agents.
Your consumers.
Always on your terms.

Contact us
We're currently accepting a small number of enterprise advertisers and publishers to participate in our pilot program.