AI-powered Brand Agents built for marketers & publishers

Firsthand Brand Agents dynamically deliver your knowledge wherever consumers need it, in the moments that matter.
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Founder & co-CEO Jon Heller on the NVIDIA AI Podcast

Venturebeat: Firsthand "empowers publishers and brands at ‘crucial moment’"

Founder & co-CEO Jon Heller on the NVIDIA AI Podcast

Venturebeat: Firsthand "empowers publishers and brands at ‘crucial moment’"

About Firsthand

We’ve built the industry’s first Brand Agent Platform, giving you a firsthand way to connect with consumers through your own AI agents.

AI isn’t just a new technology — it’s a new communication medium that enables brands to engage consumers directly, wherever they are. Firsthand unlocks this opportunity by making your expertise accessible in real time, guiding consumers toward the information they need to take action. Brand Agents act as AI-powered brand representatives, delivering your knowledge in real time and in the right context on your site, across paid media, and beyond.
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No one knows your products better than you. Now, AI makes it possible to turn that expertise into direct interactions with your audience. With Firsthand, you stay in full control of your brand’s voice, knowledge, data, and relationships — using AI to connect, inform, and build trust in ways never before possible.

About Brand Agents

What Brand Agents enable

Shorten the path from interest to action

Proactively surface the right content at the right moment in a consumer’s journey, guiding them to what they specifically need and to helping drive them to act, faster

Know your customers like never before

Go beyond basic metrics with rich transcripts that reveal how different customer groups think, decide, and engage. Every Brand Agent interaction acts as a real-time survey, uncovering meaningful insights that drive smarter business decisions.

Stay in control of your voice

Lakebed™, Firsthand’s AI-first data rights management solution, keeps you in control while enabling you and your partners to securely share data the moment a consumer needs help. Brand Agents get the right information to provide the best guidance without any party taking ownership of data that isn’t theirs, ensuring collaboration is secure, real-time, and only used as intended.

Firsthand Platform
Firsthand Features

Unique Features that Elevate Your Campaign Creation

As Firsthand, we offer companies a direct path to their customers. This makes it possible to create fully personalized campaigns based on downloaded real-life data

Feature 1
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Deep analysis of user actions performed on the website

Feature 2
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Deep analysis of user actions performed on the website

Feature 3
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Deep analysis of user actions performed on the website

Feature 4
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Deep analysis of user actions performed on the website

Security and Control

Firsthand’s solution empowers brands to use AI in campaigns with complete control over its application. From personalization to precise targeting, businesses can deploy AI strategically while maintaining their unique identity and goals.

Firsthand Solutions

our brand agents

Brand Agents combine human creativity with AI to deliver personalized ad experiences that connect brands with their audiences. They analyze data, optimize strategies, and provide actionable insights to make campaigns more engaging and effective.

Firsthand Platform
Answering User Questions
Our platform uses advanced encryption, strict access controls, and robust privacy measures to ensure that all information remains fully protected.
Aligning with Brand
Our platform ensures AI is applied securely and effectively, with you defining its scope and application.
Solving User Problems
Firsthand lets brands fully control how, where, and why AI is used, keeping strategies transparent and aligned with their goals.
Guiding User Decisions
Firsthand gives brands the tools to confidently manage AI, controlling data, deployment, and functionality.
marketers
publishers
Firsthand Solutions

How marketers use Brand Agents

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Share your brand story
Bring your brand’s voice and offerings to life with AI-powered Brand Agents that deliver the right information at the right time, distributed across the channels where consumers need you.
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Educate consumers on your offerings
Dynamically adapt your messaging to highlight the key benefits and features of your offerings, routing consumers to the right destination that matches their in-moment need.
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Generate and qualify more leads
Engage potential customers with your expertise and premium content while capturing information to fuel more personalized outreach and qualification.
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Reach new audiences
Expand beyond your own channels with content-rich brand experiences that automatically discover and attract new audiences.
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Streamline your path to conversion
Match consumers with the right information at the right moment, seamlessly guiding them to highly relevant landing pages that reduce drop-offs and accelerate conversions.
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Learn more about your customers
Uncover rich, persona-level insights beyond basic metrics, informing more effective marketing, product, and business strategies
Firsthand solutions

How publishers use Brand Agents

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Unlock new revenue streams
Maximize the value of your premium content by offering marketers an AI-powered ad solution that safely integrates their Brand Agents with your property, leveraging shared data to deliver personalized brand experiences and create new revenue opportunities.
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Convert readers into subscribers
Encourage readers to subscribe by highlighting the value of your premium content at the right moments in their journey.
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Drive reader engagement
Show readers the right content at the right time from across your portfolio, adapting recommendations to keep readers deeply engaged with your media.
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Fuel commerce through context
Transform product discovery and purchase journeys by contextually surfacing relevant sponsored products within your content experiences

Transform how your brand connects with consumers in the AI era

Launch your first campaign in a matter of weeks — no AI expertise or resources required.

Schedule a Demo